Category: Myanmar

Marketing in Myanmar, Insights from Online Agency, Happio.

Why Myanmar/Burma?

“The first mover advantage in an emerging market is huge.” Numbers do not lie, Myanmar economy has been growing significantly. In the past 5 years from 2014-2018, Myanmar Real GDP has been growing on average of 7.2% per year comparing to 3.4% in Thailand. ADB’s forecast for 2019 shows Myanmar’s GDP can increase 6.6% while Thai’s only will do 3.9%. Continue Reading “Marketing in Myanmar, Insights from Online Agency, Happio.”

เมื่อผู้บริโภคชาวเมียนมาปรับพฤติกรรมไปเสพสื่อและใช้งานช่องทางการสื่อสารใหม่ๆ

Continue Reading “การเปลี่ยนผ่านของผู้บริโภคในเมียนมาสู่การสื่อสารผ่านช่องทางใหม่ๆ”

For most of the Thai businesses which want to expand their market in Myanmar, this question might give you a headache. Should we use the insightful marketing service or sent some of our team members to test and learn the market in Myanmar? There is no right and wrong answer because different businesses need different targets with different approaches. However, having enough data and insight about the market will guide the business to have the right target and the right technique to approach the target.   Continue Reading “Why a market insightful team is required for Thai businesses in Myanmar?”