Gen Z and Gen Y (Or Millennials) combined, are the biggest consumer group in the world. Even though both generations are different, one thing they have in common is that they are a part of the digital revolution. Today, people are spending more money online, which has shifted business emphasis to digital sources of revenue and digital channels. The growth of the digital economy has made people more familiar with digital products and services, which has driven companies to seek new competitive advantages in the digital space. The faster the world grows, the more important the role of Gen Y takes place because Gen Y can understand and connect to both GenY and Gen Z.
It’s been almost two years since COVID-19 struck our world. We all realize how extreme it has affected us, no matter where you are. Streets were empty, hospitals were full, the economy was shutting down. Nowadays, things are on the upper side. Many countries are adjusting to a new normal life so well, they almost go back to the old normal. Which is very ideal.
From 2020 to 2021, the outbreak of Coronavirus disease (COVID-19) and the coup in Myanmar (which began in the morning of 1st February 2021) caused significant effects on media markets. Some businesses were disrupted due to lockdowns, and some were controlled and suspended by the Myanmar military.
It is expected that the pandemic and the coup will negatively impact businesses throughout 2021. However, some media markets have been unaffected and even benefited from this as they launch their contents remotely through the digital channels. Continue Reading “Myanmar Media Landscape 2021”
Social media and online websites have become a central platform to check the quality and effectiveness of beauty products. Through this article, we will share the insights of women’s beauty products. This essential knowledge will be effective guidance in gaining market share or penetrating the beauty segment of the Myanmar market. Continue Reading “Grow Your Brand By Knowing Myanmar Women’s Beauty Products Buying Insight”
Since a long time ago, fresh markets have been the number one and only choice for Myanmar housewives when they need to buy something. Now in 2020, the number of modern trade channels is increasing rapidly in Myanmar. Especially in Urban areas, supermarkets and shopping centers are the new choices for quality and better service. Continue Reading “Myanmar Housewives Insights: Buying Product for Kitchen”
Coronavirus disease 2019 (COVID-19) is an infectious disease and it has been over 4 months since the disease was first identified in December 2019 in Wuhan, the capital of China’s Hubei province. It has since spread globally, resulting in the ongoing 2019–20 coronavirus pandemic. Continue Reading “The Quest to dominate Myanmar market during Covid-19”