Marketing, Myanmar

Myanmar Media Landscape 2022

Myanmar had been experiencing a rough year since 2020 due to the outbreak effects of Coronavirus disease and became rougher in 2021 after the Military coup process happened. In 2022, the country is adapting to the current situations such as fights between the military forces and people’s defense forces, the new Omicron Covid-19 cases, and sudden rises in Fuel prices due to Russia’s invasion of Ukraine, and the electricity shortages in almost every part of Myanmar.

If the electricity shortages will continue like this throughout the whole year, there might be some impact on the media landscape including social networks, digital media, and other print media as well and also expect to see a rise in the sales of personal electricity supplies like generators, power banks, batteries, inverters, and solar panels. 

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Marketing

Cambodia Media Landscape 2022

Cambodia, the land of opportunity! During this time of political stability, the Cambodian market has become the best CLMV market for businesses to penetrate. 

Thai media and big brands have a long history of dominating the Cambodian market and established idealized “quality” products for Cambodians. Local merchants have imported varieties of Thai products into Cambodia for so long, that people trusted and preferred Thai brands over any other importing countries. This has given the edge for brands to expand themselves or establish deep roots in the Cambodian market easily.  

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Marketing

LAOS Media Landscape 2022

 

The COVID-19 pandemic is a crisis that led to the digital disruption escalation that has boosted to the turning point for Lao media to rush to make the necessary adjustments to survive and change the way they do business to gain revenue, not to mention the crisis brought up by competitive foreign media – especially for Thai media that has long-lastingly offered interesting contents to the consumers far better than Lao media has. Continue Reading “LAOS Media Landscape 2022”

Marketing

Let’s talk with Happio’s CLMV Gen Y Staff on Business and Consumer Trends / Insights

Gen Z and Gen Y (Or Millennials) combined, are the biggest consumer group in the world. Even though both generations are different, one thing they have in common is that they are a part of the digital revolution. Today, people are spending more money online, which has shifted business emphasis to digital sources of revenue and digital channels. The growth of the digital economy has made people more familiar with digital products and services, which has driven companies to seek new competitive advantages in the digital space. The faster the world grows, the more important the role of Gen Y takes place because Gen Y can understand and connect to both GenY and Gen Z.

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Marketing, Myanmar

Covid Vaccination Situations and Business Opportunities in the CLMV Countries

It’s been almost two years since COVID-19 struck our world. We all realize how extreme it has affected us, no matter where you are. Streets were empty, hospitals were full, the economy was shutting down. Nowadays, things are on the upper side. Many countries are adjusting to a new normal life so well, they almost go back to the old normal. Which is very ideal.

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Marketing, Myanmar

Myanmar Media Landscape 2021

From 2020 to 2021, the outbreak of Coronavirus disease (COVID-19) and the coup in Myanmar (which began in the morning of 1st February 2021) caused significant effects on media markets. Some businesses were disrupted due to lockdowns, and some were controlled and suspended by the Myanmar military.

It is expected that the pandemic and the coup will negatively impact businesses throughout 2021. However, some media markets have been unaffected and even benefited from this as they launch their contents remotely through the digital channels.  Continue Reading “Myanmar Media Landscape 2021”