Does Digital Marketing work on Myanmar consumers?
Telecommunication growing tremendously in recent year. Many Myanmar users have also leaped straight into mobile Internet services at an earlier stage of development in the telecommunications sector as compared to their counterparts in the region. The population of 53.61 million people, about 98% access mobile sim cards. 18 million people can access the internet and all of them are on social media. The increasing numbers of accessibility to internet and social media open more opportunity to not only users but also the retailers and marketers to reach more consumer. The social media platforms and commercial sites, highlighting an excellent opportunity to reach their targeted consumers directly and promote their products.
Undoubtedly, Facebook is one of the most powerful media in Myanmar. Social media platform allows you to collect data and sent different types of messages to your targets based on their interest. You can segment the same group of people who have seen the first awareness-raising message and target their location then learn about their consuming behavior. After that, you can also target a secondary group to learn about their influencers or loved ones and test the traffic. With all those good qualities of social media, it is still not enough to influence the targeted the consumer’s thought because of the consumer’s cultural perspective.