When it comes to purchasing supplementary products in Myanmar, there are various channels through which consumers discover and make their buying decisions. Understanding these channels and the key factors that influence purchasing decisions is crucial for businesses looking to optimize their marketing strategies in this emerging market. In this article, we will explore the primary channels through which consumers discover supplementary products and highlight the key factors that drive their purchasing decisions.
The popularity of Thai cosmetics brands in Laos has increased over the past few years, both in Thailand and in its neighbors. Cosmetics brands in Thailand have grown steadily in terms of packaging, quality, and acknowledging customer needs. Rebranding is one of the factors that can help your brand win over all of your customers and increase your sales prospects.
If you are in the pharmaceutical industry, you are already aware that your product(s) is a necessity for everyone. However, have your marketing efforts truly reached everyone in Thailand? Have you maximized your product’s potential?
If your brand has missed the group of migrants, especially Myanmar migrants, you surely have a huge opportunity to explore further. There are roughly 2 million registered Myanmar people working in Thailand, making them the largest migrant group. Additionally, Myanmar migrants make up a significant portion of Thailand’s labor force. Generally, laborers and unskilled workers receive daily wages. Therefore, if they become slightly ill, they often prefer to purchase medicine from a nearby store or pharmacy instead of missing work to visit a hospital and lose a day’s pay.
There are around 2 millions of registered Myanmar migrants in Thailand by working as construction workers, agriculture workers, factory workers and doing other different types of domestic works by not including undocumented migrants. This is a numerous market size, especially for necessary product like smartphone. If you’re in a smartphone industry, it’s time to explore about smartphone for Myanmar migrants, how they choose it, how they buy, and what their behaviors are like.
If you’re expanding your business to Myanmar and want to use influencers in Myanmar, let’s find out the top Myanmar influencers that match your brand in this article.
Cambodia is a country with a vibrant and growing digital landscape. Social media has become a powerful tool for Cambodians to connect, share information, and express their opinions. As a result, influencer marketing has become a popular and effective way for brands to reach and engage with their target audience. As a digital marketing agency, we are always on the lookout for top influencers in different countries to help promote our clients’ brands. In this blog post, we will highlight some of the Top Influencers in Cambodia that brands should keep an eye on.