Cambodia, the land of opportunity! During this time of political stability, the Cambodian market has become the best CLMV market for businesses to penetrate.
Thai media and big brands have a long history of dominating the Cambodian market and established idealized “quality” products for Cambodians. Local merchants have imported varieties of Thai products into Cambodia for so long, that people trusted and preferred Thai brands over any other importing countries. This has given the edge for brands to expand themselves or establish deep roots in the Cambodian market easily.