Cambodia Media Landscape 2022

Posted by: Pheanouk Tan Posted on: May 20, 2022 Comments: 0

Cambodia, the land of opportunity! During this time of political stability, the Cambodian market has become the best CLMV market for businesses to penetrate.  Thai media and big brands have a long history of dominating the Cambodian market and established idealized “quality” products for Cambodians. Local merchants have imported varieties of Thai products into Cambodia for so long, that people trusted and preferred Thai brands over any other importing countries.…

LAOS Media Landscape 2022

Posted by: Pheanouk Tan Posted on: April 7, 2022 Comments: 0

  The COVID-19 pandemic is a crisis that led to the digital disruption escalation that has boosted to the turning point for Lao media to rush to make the necessary adjustments to survive and change the way they do business to gain revenue, not to mention the crisis brought up by competitive foreign media – especially for Thai media that has long-lastingly offered interesting contents to the consumers far better…

Let’s talk with Happio’s CLMV Gen Y Staff on Business and Consumer Trends / Insights

Posted by: Happio Team Posted on: November 10, 2021 Comments: 0

Gen Z and Gen Y (Or Millennials) combined, are the biggest consumer group in the world. Even though both generations are different, one thing they have in common is that they are a part of the digital revolution. Today, people are spending more money online, which has shifted business emphasis to digital sources of revenue and digital channels. The growth of the digital economy has made people more familiar with…

Covid Vaccination Situations and Business Opportunities in the CLMV Countries

Posted by: Natthida Jankaew Posted on: August 27, 2021 Comments: 0

It’s been almost two years since COVID-19 struck our world. We all realize how extreme it has affected us, no matter where you are. Streets were empty, hospitals were full, the economy was shutting down. Nowadays, things are on the upper side. Many countries are adjusting to a new normal life so well, they almost go back to the old normal. Which is very ideal.

What Should Thai Brands Do in Myanmar After the COUP?

Posted by: Happio Team Posted on: April 12, 2021 Comments: 0

Myanmar and the COUP For decades Myanmar was ruled by the army. Ten years ago, the country started to reform, moving to democracy. The significant change happened in 2010 when the daughter of General Aung San, Aung San Suu Kyi, was back to her freedom and led her National League for Democracy (NLD) to win the election. From the last 25 years, this was the very first election officially under…

Myanmar Media Landscape 2021

Posted by: Happio Team Posted on: March 25, 2021 Comments: 0

From 2020 to 2021, the outbreak of Coronavirus disease (COVID-19) and the coup in Myanmar (which began in the morning of 1st February 2021) caused significant effects on media markets. Some businesses were disrupted due to lockdowns, and some were controlled and suspended by the Myanmar military. It is expected that the pandemic and the coup will negatively impact businesses throughout 2021. However, some media markets have been unaffected and…