Myanmar SMEs on TikTok & Facebook – From Local Dreams to Digital Growth
This week, Happio is diving into how Myanmar’s SMEs are using TikTok and Facebook in 2025 to boost sales and grow their brands. From the latest digital trends to real success stories, we’ll uncover how social media is transforming the way local businesses connect, engage, and thrive.
“The Digital Shift Changing Myanmar’s SMEs Market”
Myanmar’s business landscape is changing rapidly. With a population of over 51 million and growing internet access, more people are online than ever before. This digital shift is creating new opportunities for Small and Medium Enterprises (SMEs) to connect with customers, promote their products, and grow sales. Social media is no longer just a marketing option, it’s becoming the core of how businesses reach their audience and build lasting relationships.
“Facebook Vs Tiktok Platforms”
For SMEs in Myanmar, Facebook, Messenger, and TikTok are the key platforms to focus on. Among these platforms, Facebook has around 13.1 million users and TikTok is growing rapidly with 19.6 million users aged 18 and above. These platforms offer vast potential audiences, giving SMEs the chance to reach customers with targeted messages, interactive content, and engaging campaigns that drive results.
“How SMEs can use Social Media Effectively”
Facebook is ideal for building online communities, running precise targeted ads, and directly engaging with customers through Messenger. TikTok, on the other hand, offers a creative playground for short-form videos, influencer collaborations, and viral hashtag challenges.
For example, a fashion brand could use Facebook Ads to reach women in Yangon, while a skincare company could launch a TikTok challenge with local influencers to increase visibility. Combining the strengths of both platforms allows SMEs to build brand awareness, engage audiences, and boost sales.
The reason these two platforms work so well in Myanmar, is because they complement each other:
– Facebook builds trust and long-term relationships, providing information, promotions, and customer service.
– TikTok creates excitement and visibility, helping brands go viral and attract new audiences quickly.
By combining Facebook’s targeting power with TikTok’s creativity and engagement, SMEs can achieve both consistent sales and brand growth. For businesses with limited budgets, this mix of strategy and creativity makes social media the most efficient and impactful marketing tool available in Myanmar today.
The Future of Business is Digital
Looking ahead, Myanmar’s digital landscape presents unprecedented opportunities for SMEs. Businesses that localize their content, maintain consistent branding, and analyze engagement metrics will be able to refine strategies and grow sustainably. In 2025 and beyond, embracing social media marketing is essential, not optional, for SMEs that want to thrive in a competitive market and stay ahead in the digital era.
References
– The Digital Shift Changing Myanmar’s SMEs Market – Myanmar says 2024 census shows population of 51.3 million | Reuters
– Facebook Vs Tiktok Platforms – Digital 2025: Myanmar — DataReportal – Global Digital Insights