“What makes people buying the specific product/brand?”
For most of the Thai businesses which want to expand their market in Myanmar, this question might give you a headache. Should we use the insightful marketing service or sent some of our team members to test and learn the market in Myanmar?
There is no right and wrong answer because different businesses need different targets with different approaches. However, having enough data and insight about the market will guide the businesses in Myanmar to have the right target and the right technique to approach the target. Continue Reading “Why a market insightful team is required for Thai businesses in Myanmar?”
Does Digital Marketing work on Myanmar consumers?
Telecommunication growing tremendously in recent year. Many Myanmar users have also leaped straight into mobile Internet services at an earlier stage of development in the telecommunications sector as compared to their counterparts in the region. Continue Reading “Does Digital Marketing work on Myanmar consumers?”
When Myanmar Consumers Shift Their Habits: Transition to New Media and Channels
Economic growth has led to the emergence of an increasing middle class and a significant increase in per-capita consumption. This is increasing opportunities open up for the FMCG (Fast Moving Consumer Goods) industry and service industries (e.g. private education institutions, entertainment). In the process of opening up and growing economy, Myanmar consumers in major cities evolved from a generation of necessity to a generation of need for social appearance and lifestyles.
Myanmar have made a historic transformation towards democracy, a market economy, and peace and stability. Myanmar moved from military rule to democracy, and from a centrally directed economy to market-oriented, now it is on a path to a more prosperous future. For the sustainable growth of the country, the new democratic government is inviting more foreign investment and at the same time builds on a harmonized mix of policies which enhance modernization in the agriculture, and infrastructure, a diversification of the export basis and the expansion of value-added production for domestic and international markets.