Marketing

Cambodia Media Landscape 2022

Cambodia, the land of opportunity! During this time of political stability, the Cambodian market has become the best CLMV market for businesses to penetrate. 

Thai media and big brands have a long history of dominating the Cambodian market and established idealized “quality” products for Cambodians. Local merchants have imported varieties of Thai products into Cambodia for so long, that people trusted and preferred Thai brands over any other importing countries. This has given the edge for brands to expand themselves or establish deep roots in the Cambodian market easily.  

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Marketing

LAOS Media Landscape 2022

 

The COVID-19 pandemic is a crisis that led to the digital disruption escalation that has boosted to the turning point for Lao media to rush to make the necessary adjustments to survive and change the way they do business to gain revenue, not to mention the crisis brought up by competitive foreign media – especially for Thai media that has long-lastingly offered interesting contents to the consumers far better than Lao media has. Continue Reading “LAOS Media Landscape 2022”