Marketing, Myanmar

Myanmar Media Landscape 2022

Myanmar had been experiencing a rough year since 2020 due to the outbreak effects of Coronavirus disease and became rougher in 2021 after the Military coup process happened. In 2022, the country is adapting to the current situations such as fights between the military forces and people’s defense forces, the new Omicron Covid-19 cases, and sudden rises in Fuel prices due to Russia’s invasion of Ukraine, and the electricity shortages in almost every part of Myanmar.

If the electricity shortages will continue like this throughout the whole year, there might be some impact on the media landscape including social networks, digital media, and other print media as well and also expect to see a rise in the sales of personal electricity supplies like generators, power banks, batteries, inverters, and solar panels. 

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Marketing

Cambodia Media Landscape 2022

Cambodia, the land of opportunity! During this time of political stability, the Cambodian market has become the best CLMV market for businesses to penetrate. 

Thai media and big brands have a long history of dominating the Cambodian market and established idealized “quality” products for Cambodians. Local merchants have imported varieties of Thai products into Cambodia for so long, that people trusted and preferred Thai brands over any other importing countries. This has given the edge for brands to expand themselves or establish deep roots in the Cambodian market easily.  

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Marketing

LAOS Media Landscape 2022

 

The COVID-19 pandemic is a crisis that led to the digital disruption escalation that has boosted to the turning point for Lao media to rush to make the necessary adjustments to survive and change the way they do business to gain revenue, not to mention the crisis brought up by competitive foreign media – especially for Thai media that has long-lastingly offered interesting contents to the consumers far better than Lao media has. Continue Reading “LAOS Media Landscape 2022”