Marketing, Myanmar

Myanmar Consumers’s transition to New Media and Channels

When Myanmar Consumers Shift Their Habits: Transition to New Media and Channels

Overview

Economic growth has led to the emergence of an increasing middle class and a significant increase in per-capita consumption. This is increasing opportunities open up for the FMCG (Fast Moving Consumer Goods) industry and service industries (e.g. private education institutions, entertainment).  In the process of opening up and growing economy, Myanmar consumers in major cities evolved from a generation of necessity to a generation of need for social appearance and lifestyles.

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Marketing, Myanmar

Why Thai business investors should invest in Myanmar now

Myanmar have made a historic transformation towards democracy, a market economy, and peace and stability. Myanmar moved from military rule to democracy, and from a centrally directed economy to market-oriented, now it is on a path to a more prosperous future. For the sustainable growth of the country, the new democratic government is inviting more foreign investment and at the same time builds on a harmonized mix of policies which enhance modernization in the agriculture, and infrastructure, a diversification of the export basis and the expansion of value-added production for domestic and international markets.

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